The foundation for a successful website that keeps delivering for you and your customers:

Your ultimate website roadmap™

It doesn't have to be that way!

First though, let’s agree on one thing:

Bad websites don’t go away. Or fix themselves.

They only get worse.

And that costs you money — sales and clients you’ll never see. 


The right roadmap changes everything

No more guessing at crossroads.

No wasted time going down one dead-end street after another.

You get to the goal. 

All is well.

In 5 weeks you will create a tailored roadmap, empowering you to build, or have built, your next website with confidence: 

Knowing that it is aligned with your business goals and effectively connects with your ideal customers.

Who is this for?

This course is for website owners:
small business owners, entrepreneurs, solopreneurs.

Whether you plan to build the website yourself or have it built for you.

Platform agnostic: The roadmap works with any toolset you use to actually build the website (such as WordPress, Wix, Squarespace and many others).

Your Ultimate Website Roadmap

Get clear on what your next website must do for your business and your customers

A website that is aligned with your business and effectively connects with your customers will actually help your business grow and more than pay for itself in just the first year.

You’ll be excited to tell people to go check out your website, because you know it will be helpful for them. And help build the so important know, like, trust factor.

A guided, proven step-by-step process to determine the roadmap for your next website/online platform

Stop wasting time and energy trying to figure it out on your own, always worrying that you missed something. Cut out expensive mistakes. Skip the rabbit holes.

Determine the best way to create your next website

There are many ways to actually build a website: You can do it all by yourself. You can get coaching as you build it. You can have someone else build it for you. There are pros and cons to each. Discover the right approach for you.

Find the right platform for your next website

WordPress, Wix, Squarespace, a bazillion themes, hosting — lots of considerations in choosing the right platform for your website. Be confident that you make the right choices, for now and for years of growth.

The right features and functions, with no bloat and no confusion

Websites can do all kinds of cool things, but will they actually help customer conversion? Determine exactly which functions and features your website needs to accomplish your business goals and effectively connect with your customers.

I had a new business and no website

In 2007, I started a business to produce video and film.

Previously I’d created video and training materials for a major university and worked in design, video and publishing with an international nonprofit. I’ve worked in the US and internationally.

But now I had a new business and I needed a website. A friend was a web designer. So I asked him for help. His response surprised me: “You’re a smart guy. You can figure it out.”

Okay. Definitely not what I expected.

But challenge accepted. Yes, it was a steep learning curve. The first website was pretty, but didn’t convert. So I kept learning. And iterating.

Honestly though, I had a distinct advantage: I was an experienced designer and writer. Plus I knew coding.

Eventually got a website built.

Then someone asked me to build a website for their business.

One thing led to another and now my main focus is online platforms.

I’ll help sort out all the options to find the solution that is best for your organization. Not just now, but for the long haul.

It’s never only about a website. It’s about creating an online presence that makes you successful and improves the lives of your clients, your tribe.

Claes Jonasson

3 key parts of your successful roadmap


Your brand.

Goals, products, services.

Your customers and their journey.

All aligned with your website.


The right text, images, graphics, video communicating effectively with your ideal audience.

The right content in the right place.

Your voice.

Knowing how to create it all.


Planning the website build.

Selecting the right platform to grow with.

Connecting with services and tools that expand your website’s capabilities and add value.

quote mark

Claes worked with us to design a new website that shows off our pharmacy at its best and is helping bring in new customers. As a result, we have seen our online prescription refills triple!

Phillip and Holly Judd
owners, The Drug Store

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We wanted a new look to attract not just kids, but donors and sponsors. Claes completely revamped the site, giving it a fresh new look that was also mobile friendly! The response to the site from everyone has been overwhelmingly positive.

Rachel Lee-Carey
Director of Communications, The Unity Games

quote mark

Claes has designed and built 4 generations of websites for first the Nehemiah Network and now the CityChurch Network. Each time he’s worked closely with us to make sure the website includes the specific features we need for our ministry to be effective. He has especially helped us tell our story and integrating all our communication platforms.

Ray Williams
Network Coordinator, CityChurch Network

Your Ultimate Website Roadmap

Here’s what you get in the course:

5 week focus

Just long enough to get the job done. 

Tools for success

Pre-recorded video lessons, worksheets, checklists, and weekly assignments.

Plus my new Website Content Creation Guide.

Live Zoom calls

Weekly 60-minute live teaching and discussion.

Live calls recorded and available in members’ area.

Slack community

Because we are better together.

Connect, explore, get feedback from others building their roadmaps.

I will be in the community regularly during the course.

Milestone calls

2x 30-minute milestone calls with me:

Review of your business goals and how you envision them tying in with your website.

Review of your roadmap, to ensure it’s ready to build successfully. As well as your next steps to keep the momentum going.

Mini-website shortcut

Your roadmap will include an alternate path to a mini-website that you can implement quickly.

So you can quickly reach customers, while building your full website.

Limited to 15 participants to ensure optimal learning experience.

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What about a guarantee?

Best tools for your website roadmap

This course pilot is based on best practices from my 10 years + of 1:1 client work creating custom websites. 

Couple that with brand new research and you have the best tools for creating your ultimate website roadmap.

Co-creation environment

Because of the co-creation nature of this course, there are no refunds

From the very first session, we’re all working together to create your custom roadmap.

Personal time with me

To ensure your success, you get 2x 30 minute 1:1 sessions with me during the course:

Just-in-case support

Plus, if you get stuck building your website based on the roadmap within 3 months of end of the course, I will get on a call with you to get things back on track again.

One more thing

Where will you be a year from now?

Still struggling with your website?

Still missing out on sales and clients?

Or will you have a website you’re excited to tell people about?

Because when they get there, they’ll see for themselves how to get to know you, like you and trust you.

To become your best customers.